Data and Analytics are immensely essential for Insurance industry in order to get improved underwriting profitability and improved customer satisfaction. We are able to identify new growth opportunities by predicting customer needs and interests by increasing cross-sell opportunities and help in retaining customers for longer period. Xaple Media helps insurance companies accelerate new customer acquisition by utilizing information to expand target pool and create multi-channel focusing on methodologies to increase response and conversion rates. Our analytics solutions help in creating unified customer experience for holding up the existing customers and driving better cross-sell and up-sell strategies. In insurance industry, an analytics-driven approach is inevitable as it enables insurers to hold high esteem customers and to provide increased profit and improved retention.